sendy

BRAND GUIDELINES · V1.0

Sendy is the people-powered delivery network at sendy.mobi. Someone's already going your way — Sendy just puts a package in their hand. The brand is warm, neighborly, and optimistic: real people helping each other move things through the city.

01 · Logo

The mark shows a dotted route arcing from an origin point to a destination pin holding a package — a journey that was happening anyway. Lowercase wordmark keeps it friendly and approachable.

sendy ALWAYS YOUR WAY
sendy

Clear space: keep at least the height of the "s" around the logo. Minimum size: 24 px icon, 90 px wordmark. Never stretch, recolor outside the palette, or add effects.

02 · Color

Warm and human, anchored by a deep confident teal. Coral leads action; amber celebrates earnings and progress.

Sendy Coral#FF6B35 · Primary actions, CTAs, links
Deep Teal#123F43 · Headlines, nav, dark surfaces
Route Amber#FFB020 · Earnings, highlights, badges
Teal 2#1E5B60 · Secondary surfaces, hover
Warm Cream#FFF7EE · Page background
Ink#1C2B2D · Body text

Functional colors: Success #1E7B4D · Error #C0392B · Info #2D7FF9. All text combinations meet WCAG AA on their designated backgrounds.

03 · Typography

Nunito (rounded, friendly) for headlines and numbers; Inter for UI and body. Both free via Google Fonts.

Someone's already going your way.
Earn $7.50 on today's commute

Body — Inter Regular 16/1.6. Sendy connects people who need something delivered with neighbors already headed that direction. Buttons use Inter SemiBold 16, sentence case.

04 · Voice & Tone

Sendy sounds like a helpful neighbor: warm, plainspoken, encouraging. Never corporate, never gig-economy-cold.

✓ "Maya's heading your way — she can grab it in 12 minutes."

✓ "Nice one! You earned $7.50 on your ride home."

✓ "Your package is in good hands. Follow it live."

✗ "Courier unit dispatched to node B."

✗ "Delivery task #4821 has been assigned."

✗ "Maximize your earnings potential today!"

NeighborlyOptimisticPlainspokenTrust-firstHuman, not fleet

05 · Naming & Key Terms

Product is Sendy (always capitalized in prose, lowercase in the wordmark). Couriers are Runners. A delivery request is a Send. The match moment is a Route Match. Tagline: "Always your way." Secondary line: "Your city, delivering itself."